The Flats is a trendy, urban hotel & convention center targeted toward young professionals and corporate events. It's aim is to be a cool place where cool people do cool things together - and its branding reflects that. Bold, funky, and energetic, this brand identity represents the go-getters the brand is aimed at.
This brand identity uses vibrant, energetic colors to convey a sense of liveliness - representing a community of thinkers who come together to create amazing things. The blues represent knowledge, the reds represent passion, the magenta hues represent creativity, and the bright yellows represent energy.
